Ed Ruscha
The film, The Books of Ed Ruscha (1968-69/2012), which was never released, is represented only by a signed artists' proof of a DVD-R of the film in a specially designed package. It was published, but never distributed, by Los Angeles County Museum of Art in 2012.The film features Mason Williams, a friend and collaborator of Ruscha, looking through several of Ruscha's artists' books. A voice-over of Williams reading the text plays over the film.
Books of Ed Ruscha,1969, (2012)
Duration: 23:17 min
Edition: AP
Archival: DVD
Exhibition copy: mp4 digital file
DVD with booklet in a presentation box, signed by Ed Ruscha
Provenance: Los Angeles Art Association
NFS
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Edward Ruscha was born in Omaha, Nebraska, in 1937, and grew up in Oklahoma City. In 1956, upon graduating from high school, he moved to Los Angeles with the goal of becoming a commercial artist and enrolled at the Chouinard Art Institute – now the California Institute of the Arts – studying there until 1960. Ruscha made L.A. his home, and he continues to live and maintain a studio there.
Los Angeles proved to be a bevy of source material for a young artist interested in graphic design, advertising, and developing new styles, and Ruscha’s work transcends any particular artistic movement’s boundaries, taking up residence somewhere between pop art, conceptual art, and design. Through humor, irony, and a straightforward style with a bold color palette and stenciled letters and words, his work comments on ideas of commercialism, consumerism, and romanticism. Single words, short phrases, and familiar objects, landscapes, and scenes are presented in a graphically simple format, which encourages attention and even confrontation from viewers. Ruscha also did not rely only on traditional materials for the creation of his artworks; instead, he used such experimental and nontraditional materials as gunpowder, juices from produce, blood, and grass, as sources for pigments. His artistic practice has grown to include painting, drawing, photography, printmaking, graphic arts, artist bookmaking, and holography.
In art school, finding inspiration from his discovery of an earlier generation of artists’ use of readymade objects, Ruscha became interested in using text within his artwork. He made his first word painting in 1959, which displayed his name, “E. Ruscha” in a spatially asymmetrical manner. A few years later, he created OOF, a well-known yellow and blue painting of the titular word, “oof”, done in 1962-1963. Also in 1963, one of the artist’s early book projects, entitled Twentysix Gasoline Stations, presents viewers with simple, black and white photographs of different gas stations along the route between L.A. and Oklahoma City. The photographs are captioned with the names of the gas stations and their locations. This artist book was the first that Ruscha published, which he followed with other well-known books, such as Every Building on the Sunset Strip, which similarly presents, in a black and white format, a photograph of every building on the Sunset Strip of Los Angeles. The photographs are presented in a 25-foot long accordion-style artist book, and this work became one of the most well-known by Ruscha. He made a total of 16 artist books in the 1960s and 1970s, and has continuously incorporated books in many manners, into his work ever since.
In addition to debuting his artist books, 1963 was also the year that Ruscha had one of his first important solo exhibitions, which took place at the Ferus Gallery in L.A. The Ferus Gallery was a contemporary art gallery that was open from 1958 until 1966, and featured many L.A.-based artists such as Ruscha, Edward Kienholz (who had been one of the gallery’s founders), Ken Price, Ed Moses, Billy Al Bengston, Larry Bell, and Craig Kauffman, among others. Other major solo exhibitions included shows at the Institute of Contemporary Arts, London, in 1976; San Francisco
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1. Gagosian Gallery, “Ed Ruscha: About”, Gagosian Gallery, https://gagosian.com/artists/ed-ruscha/ (accessed August 29, 2019).
2. Solomon R. Guggenheim Museum, “Ed Ruscha”, Solomon R. Guggenheim Museum, https://www.guggenheim.org/artwork/artist/ed-ruscha (accessed August 29, 2019).
3. The J. Paul Getty Museum, “Ferus Gallery, Pacific Standard Time at the Getty Center”, Getty Museum, https://blogs.getty.edu/pacificstandardtime/explore-the-era/locations/ferus-gallery-2/ (accessed August 29, 2019).